Specifications

ItemValue
OriginChina (Jingshan)
GradeCeremonial
CertificationEU Organic
Price~€20.99/100 g
Price per kilo€209.90/kg, the lowest of every ceremonial we have tasted. For scale, ceremonial grade in the UK typically runs £20 to £45 for a 30 g tin
Availabilityteamatchazen.com

Sensory analysis

Colour (9/10)

Vivid jade green in the tin. Bright, with no yellow or olive cast. Consistent with a well-kept first harvest.

Dry aroma (8/10)

Fresh vegetal notes, young pea, a light sea edge. No perceptible oxidation. Less complex than a top-tier Uji Gokou, but clean and appealing.

Foam (9/10)

Dense, persistent foam. With 2 g in 70 ml at 70 °C and a 100-prong chasen it holds for more than 90 seconds without collapsing. Even microbubble.

Umami (8/10)

Umami present and recognisable from the first sip. It does not reach the depth of a first-harvest Uji Gokou, but it is clearly above the culinary grade powders sold as ceremonial.

Sweetness (8/10)

Moderate, clean sweetness. A long finish that moves gently from umami into sweetness, with no noticeable astringency left behind.

Astringency (9/10)

Very low. Bitterness only shows right at the end, and it is clean. Well suited to starting out without a whisk, or with water whose temperature you cannot control precisely.

Verdict

Matcha Zen is the cheapest ceremonial per gram of the ones we have tasted: at €209.90/kg it is the most affordable certified ceremonial matcha in our comparison. Matcha & Co works out at €966.67/kg, Cosmic at €816.67/kg and the Japanese Tea Hub at €1,400.00/kg. For a British reader the gap is starker still: ceremonial grade in the UK usually sells for £20 to £45 per 30 g tin, which is between roughly £667 and £1,500 a kilo. The only products we have seen at a lower price per kilo are culinary matchas labelled as ceremonial. Its Chinese origin is not a flaw: the region has a thousand-year tea tradition and there are good producers in it. Verifiable EU organic certification and a consistent profile make it a sound reference for anyone who wants real ceremonial matcha without paying first-harvest Uji prices. For everyday drinking and for lattes, it is hard to beat in its bracket.

How the score is worked out: the score in this review comes from applying the published formula to the six attributes above, exactly as in every other review, and it is not the highest score on the site: the Japanese Tea Hub scores 92/100. Conflicts of interest are explained in Transparency.
Where to buy it

Matcha Zen organic ceremonial, 100 g

This is the product this review is about. It works out at €0.42 per 2 g cup, the lowest cost per cup of every matcha we have tasted. Envío gratis: España en 24-48 h; Portugal, Reino Unido, Alemania, Austria, Bélgica, Francia e Italia en 3-5 días.

An editorial recommendation. This site sells nothing: the button goes to the brand’s own shop. How it is funded, in Transparency.