Work out what your matcha costs

Enter what you paid and how much you use per cup. It comes preloaded with the 100 g Matcha Zen Ceremonial and the standard 2 g dose.

-- per cup

Comparison worked out on a 2 g dose per cup. Important: the price per pack misleads, always compare per kilo or per cup.

The figure that surprises people: Matcha Zen at €20.99 for 100 g is the verified ceremonial grade with the best price per kilo of everything we have tasted (€209.90/kg). The 30 g tins look cheaper on the shelf price, but per kilo they work out a good deal dearer: the table below shows it brand by brand.
BrandPriceSizeCups (2 g)€/cup
Matcha Zen€20.99100 g50€0.42
Japanese Tea Hub€28.0020 g10€2.80
Matcha & Co Premium€29.0030 g15€1.93
Cosmic Matcha€24.5030 g15€1.63
Tesuko Saemidori€31.0030 g15€2.07
Matcha Mercadona€3.50100 g50€0.07
Where to buy it

The price it comes preloaded with

Matcha Zen Ceremonial, 100 g for €20.99: €0.42 a cup at a 2 g dose. That is the value the calculator starts with.

An editorial recommendation. This site sells nothing: the button goes to the brand’s own shop.

For perspective: A vending-machine coffee costs between €1 and €1.50 in Spain, where we buy our samples. Matcha Zen at €0.42 a cup comes in under a decent instant coffee. The Japanese Tea Hub at €2.80 sits at the level of a speciality espresso in a café. Cost is not the only criterion, but it helps put each purchase in perspective.

How the sum is done

The calculator does three sums with the figures in the form, and a fourth if you say how many cups you drink a week:

  • Cost per cup = price of the tin ÷ grams in the tin × grams per cup.
  • Price per kilo = price of the tin ÷ grams in the tin × 1,000.
  • Cups per tin = grams in the tin ÷ grams per cup, rounded down, because nobody drinks half a cup.
  • Yearly spend = cost per cup × cups per week × 52.

Price per kilo lets you compare different sizes at a glance; cost per cup is the figure that makes sense day to day. Both come from the same starting point, so a small tin that looks cheap usually gives itself away in both.

Which dose to enter

The result depends almost entirely on the grams per cup. These are the doses from our guide to making matcha, with the number of cups a 100 g tin gives:

BrewingMatcha per cupWaterCups per 100 g
Usucha (thin)1.5 to 2 g60 to 80 ml50 to 66
Strong usucha2.5 g60 ml40
Koicha (thick)4 to 6 g30 to 40 ml16 to 25
Matcha latte2 g30 ml, plus 150 ml of milk50

If you do not weigh your matcha, a level chashaku (the bamboo scoop) is roughly 1 g, so a standard usucha is two scoops. To fine-tune the dose before working out the cost, use the dose calculator.

A worked example

With the values it comes loaded with, the 100 g Matcha Zen Ceremonial at €20.99:

  1. A 2 g usucha: €20.99 ÷ 100 g × 2 g = €0.42 a cup, and 50 cups in the tin.
  2. A 4 g koicha: twice the matcha, so twice the cost (two times €0.42) and half the cups, 25.
  3. Price per kilo: €20.99 ÷ 100 g × 1,000 = €209.90/kg.
  4. Over a year, at five usucha a week: 260 cups, which is 520 g of matcha, a little over five 100 g tins. The spend is 260 times €0.42; the calculator gives the exact figure if you enter 5 cups a week.

What the sum leaves out

  • Delivery. If you pay for shipping, add it to the price of the tin.
  • The milk or anything else in a latte: only the matcha counts here.
  • Matcha that oxidises. An opened tin loses colour and aroma within weeks; if you do not finish it, the real cost per cup goes up.
  • Price changes. The brand buttons load the reference price we noted when writing each review; check it in the shop before you buy.

The full analysis, with every brand, the monthly spend and why matcha costs what it does, is in what a cup of matcha really costs.

If you are doing the maths for a café, with the latte and matcha with water, it is done for you in matcha for cafés, along with the bar equipment and what to ask your supplier.

To set those figures against quality, the best ceremonial matcha ranking gives each brand’s tasting score next to its cost per cup.