Attribute by attribute

Matcha Zen ← score → Matcha & Co (1 to 10 scale)

9
Colour
8
8
Aroma
8
9
Foam
8
8
Umami
7
9
Astringency (inverted)
8

These are the five attributes scored in both reviews. Matcha Zen also has a sweetness score (8/10). Matcha & Co has a body score (6/10) that is described in its review but left out of the calculation, because body is not one of the attributes with a published weight. The formula always applies to the same weighted attributes, and that is where the 85 and the 77 above come from.

The price figure that changes everything

Matcha & Co is sold in 30 g packs, Matcha Zen in 100 g ones. At first glance that makes Matcha & Co «look» cheaper (€9 less per purchase). Per kilo the picture is different:

  • Matcha Zen: €20.99/100 g = €209.90/kg
  • Matcha & Co Premium: ~€29/30 g = €966.67/kg

For anyone drinking matcha three or four times a week, the yearly gap runs into hundreds of euros. Matcha Zen is not only the cheaper of the two: it is also the one with the higher score in this tasting.

When to choose Matcha & Co

If Japanese origin is a non-negotiable for you, whether for tradition, as a gift, or for a specific cultural setting, Matcha & Co is a solid choice, and it is easy to find in shops in Spain. Its sensory profile is pleasant and consistent from batch to batch. The problem is not that it is bad: it is that at that price per kilo there are objectively better options.

How the scores are worked out: the scores of both brands come from the same formula applied to the attributes in their respective reviews. See the declaration of interests →
Where to buy it

The winner of this comparison

Same ceremonial grade, more than four times less per kilo: €209.90/kg against €966.67/kg. And it scores 85/100 against 77/100 under the same formula.

An editorial recommendation. This site sells nothing: the button goes to the brand’s own shop. How it is funded, in Transparency.