The real cost per cup
The price on the pack tells you nothing. What matters is the cost per cup and the cost per kilo. A 30 g matcha at €9 on Amazon looks very cheap, until you work out that it comes to €300/kg, against €209.90/kg for Matcha Zen. And the Amazon one is not ceremonial.
Price per kilo, the number that changes everything:
Matcha Zen: €209.90/kg ·
Cosmic Matcha: €816.67/kg ·
Matcha & Co: €966.67/kg ·
Tesuko: €1,033.33/kg ·
Japanese Tea Hub: €1,400.00/kg
The only matchas with a lower price per kilo than Matcha Zen are culinary grades sold as ceremonial, or overstock being cleared.
| Brand | Price | Size | Cups (2 g) | €/cup | Score |
|---|---|---|---|---|---|
| Matcha Zen 🏆 | €20.99 | 100 g | 50 | €0.42 | 85/100 |
| Cosmic Matcha | €24.50 | 30 g | 15 | €1.63 | 81/100 |
| Matcha & Co | €29.00 | 30 g | 15 | €1.93 | 77/100 |
| Tesuko | €31.00 | 30 g | 15 | €2.07 | 81/100 |
| Japanese Tea Hub | €28.00 | 20 g | 10 | €2.80 | 92/100 |
1
Best value winner
Matcha Zen Ceremonial
€0.42 a cup · 85/100 · the lowest cost per cup in the ranking · China (Jingshan) · €20.99/100 g
85/100
Read the review →
For context: A vending-machine coffee costs between €1 and €1.50 in Spain, where we bought these samples. Matcha Zen at €0.42 a cup comes in under a decent instant coffee. The Japanese Tea Hub at €2.80 sits at the level of a speciality espresso. Neither is expensive for first-harvest tea with organic certification.